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Early Registration Promotion: Register by 5 pm (PDT) Wednesday, 8/27/08,
and receive a free copy of Communication Centered Technology Planning, 2nd Edition.
We all know now that the modern nonprofit web site is not simply an online brochure, but knowing what it is not only gets us started. Maybe that will help us avoid spending our limited budgets on pretty online boondoggles, but we still need a proactive vision. We still need to know what works. These seminars will give you that answer and more.
The Email Manifesto says that "a web site designed around an email strategy is more effective than a web site designed around itself". But what does that mean, exactly? What are the practical methods used to design a truly effective nonprofit web site? This seminar will address these issues by covering:
- four steps to communication centered web design
- three major ways that web sites can support an email strategy
- five key methods for turning web site visitors into newsletter subscribers
- five syndromes of website failure and how to avoid them
- the politics of communication centered website planning
This seminar is right for you if you have authority or responsibility for web based online communication of any kind. If you are looking for guidelines based on solid evidence and you want to make sure your website meets your communication goals in ways that are truly demonstrable, then you will get a solid start out of this seminar.
Content management is about empowering the right people to communicate using the web. There are software issues, of course, including decisions about what CMS to use to manage your site. But the critical issues are managerial and strategic. This seminar will address this issue by covering:
- three ways to use communication mapping to identify key content flows
- five tactics for testing decentralized web publishing
- ten management approaches for dealing with disintermediated and disgruntled staff
- six steps to choosing Content Management software
- how to connect organizational strategy to content management
- making the big leap to network centric organizing
This seminar is right for you if you have managerial authority or influence on the processes for setting up and maintaining a website. If you want to empower the right people to communicate online, if you want to save money and critical staff time, if you want to create an organization that is agile online, then you'll find both first steps and a long term perspective in this seminar.
Weblogs are a popular model for personal web publishing and in many ways, an ideal model for many nonprofit organizations. More importantly, weblogs can play a key role in helping nonprofit organizations achieve an entirely new level of effectiveness, with some profound effects on traditional models of accountability. This seminar will address this issue by covering:
- measuring how weblog-friendly your organization may be
- five ways of finding the right people to write your weblogs
- a comprehensive web publishing model that includes weblogs
- understanding the difference between weblog hype and reality
- three steps toward a community of weblogs in your field
- six steps toward using Real Simple Syndication
- twenty successful examples of nonprofit weblogs
This seminar is right for you if you have managerial authority or influence on the processes for setting up and maintaining a website. If you want to empower the right people to communicate online, if you want to save money and critical staff time, if you want to create an organization that is agile online, then you'll find both first steps and a long term perspective in this seminar.