Building a Blog Network: Scaling Up Your Organizational Reach through the Voices of Your Community

On Demand Seminars Now Available: Building a Blog Network: Scaling Up Your Organizational Reach through the Voices of Your Community How many students: 1 Student $99.95 2 Students $114.95 3 Students $129.95 4 Students $144.95 Read Technical Requirements   Read More About On-Demand Seminars “On Demand” means that this seminar is available anytime that works best in your schedule. Also included is a 30 minute phone consultation with the instructor, so you can ask questions and get feedback on your particular situation.

Your organization is sitting on top of a vast untapped well of communication resources – stakeholders, allies, peers, donors, volunteers, and others in your community who have something to say. One of the most effective ways to tap into these resources and achieve some real influence over online conversations about you and your issues is to nurture a network of loosely affiliated weblogs. That’s what we’ll teach you how to do. In this live, ninety minute session, you will learn how to:

• determine what the appropriate scale and focus of your blog network ought to be
• implement the three key practices of a successful blog network
• integrate blog network development work into existing staff functions and departments
• offset some of the time needed for the blog network with the resources that it generates
• select one of more of eleven different strategic blog network models
• get started, get early results, and plan for the long term

A blog network can be a megaphone, a recruitment tool, a content generator, a think tank, an early warning system, a focus group, a donor and leadership development practice, and more. Whatever your emphasis, if you’re looking for a blog strategy that will generate huge results, then this workshop is right for you.
 

Here are related articles by Michael Gilbert:

• A Triumph of Trust: Five Principles of Nonprofit Social Media Strategy
• Hype, Anxiety, and Hope (HAH!): How To Do Social Media Wrong (and How To Do It Right)
   

This seminar is taught by Michael C. Gilbert, the author of Communication Centered Technology Planning, 2nd Edition, the designer of the Nonprofit Blogging Strategies seminar, and a long time coach and consultant on matters related to information and effectiveness in work and civil society. Michael has helped over 1000 organizations build their communication resources, has conducted over two dozen studies of nonprofit communication practices, and is the Editor of the Journal of Networks and Civil Society. He is also the Editor of Nonprofit News, the sponsor and organizer of the Gilbert Authors Network, and the Founding President of the Nonprofit Technology Network. For more information about Mr. Gilbert, please see his bio.
 

Our pre-packaged online seminar here consists of a 90 minute session.