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Trust is the great productive force of civil society, a force that you turn into money, action, and attention of all kinds. Trust is the difference between a one time donation and lifelong financial commitment, between tossing your news release and calling you whenever a story breaks, between considering your petition and calling a hundred friends on behalf of your cause. Today, it’s easier than ever to both build and destroy the trust of your stakeholders. Building trust – the “goose that lays the golden egg” – is a critical practice that is frequently undermined by the mechanics of email and web communication. To help remedy that, our ninety minute online seminar includes:
- a checklist for evaluating your current communication for its impact on trust
- ways to measure trust and to manage to those metrics
- specific tips related to building the trust of donors, activists, and the media
- how email newsletters can erode trust and how to prevent that
- freeing up the inherent trust building skills of your staff and volunteers
- how to not sound like every other organization out there
- deliberately designing high impact trust building interactions
- taking advantage of the payoff of high trust relationships
Chances are good that you are eroding the trust of important stakeholders every day. At the same time, you now have access to one of the most powerful trust building media of all time – the Internet. If you are in any way involved with communication in your organization, now is the time to pay attention to building up the most important resource you have – the trust of your stakeholders.
Here is a related article by Michael Gilbert:
- Three Stories of Trust and Authenticity
- Networks of Trust: A New Frame of Reference to Fight Our Declining Effectiveness
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“Both my colleague and I thought it was well worth the time – very good content. You have gone above and beyond. Thank you!!”
These seminars are taught by Michael C. Gilbert, who has been consulting with nonprofits about internet strategies since the early nineties, and communication in general since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and 21st Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of a 90 minute session.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. You can read the technical requirements and other basic facts for live online seminars.
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. Each one consists of the recording of the most recent live presentation for you to watch, and comes packaged with a phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for on-demand seminars. The list of seminars available on-demand is listed down the right-hand side of that same page.
Private Sessions: If you have a group of people to whom you would like to offer training, please consider our private packages. You can hire us to present any of the seminars listed on this site, or custom sessions, for your group privately; online or in person at your location. Read example package outlines here. Please contact us with any questions you have, or to discuss scheduling a seminar for your group.
Training Program Area: Online Seminars | Packages
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