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On this Page: Detailed Content Description | Related Reading | Faculty | Delivery Options
Email newsletters have become a mainstream practice in much of civil society. But very few of these newsletters have reached their full potential as tools for building and leveraging relationships with donors, volunteers, and other stakeholders. Many are impaired by common mistakes and most don’t achieve clearly defined objectives. Over the course of two weeks and two seminar sessions, we will help you:
- identify and fix your newsletter’s most damaging mistakes
- identify and build upon your newsletter’s greatest strengths
- get structured feedback from other nonprofit professionals who produce newsletters
- create your own practical methodology and checklist for newsletter improvement
- develop both short term and long term improvement plans
This seminar, despite being online, will offer collaborative, hands-on analysis of your newsletter, leveraging the insights of both students and instructors. This seminar is right for you if you’re looking for practical improvements to your newsletter and a framework for continued betterment.
Here are a few related articles by Michael Gilbert. They are listed in chronological order.
- The Gilbert Email Manifesto (GEM)
- Email Manifesto Firestorm
- The Email Savvy Organization
- Preventing the Nonprofit Spam Epidemic
- Chaperoning: The Alternative to List Rental and Spam
- Everyday Software: Email Tools
- The Email Newsletter Marketing Model
- The Enduring Power of The Gilbert Email Manifesto
- Twelve Ways To Fail at Email
- A More Accessible Email Newsletter
- Narcissistic Nonprofit Newsletters: Instruments of Self-Absorption
These seminars are taught by Michael C. Gilbert, who is the author of the prevailing model of email marketing in use in the nonprofit sector. He has been publishing email newsletters since 1992, including Nonprofit News, since 1996. He has overseen several of the largest studies of effective email practices among nonprofits and is the author of The Guide to Nonprofit Email, Communication Centered Technology Planning, 2nd Edition, and 21st Century Fundraising Resources, 2nd Edition. He is the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of two 90 minute sessions.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. You can read the technical requirements and other basic facts for live online seminars.
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. Each one consists of the recording of the most recent live presentation for you to watch, and comes packaged with a phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for on-demand seminars. The list of seminars available on-demand is listed down the right-hand side of that same page.
Private Sessions: If you have a group of people to whom you would like to offer training, please consider our private packages. You can hire us to present any of the seminars listed on this site, or custom sessions, for your group privately; online or in person at your location. Read example package outlines here. Please contact us with any questions you have, or to discuss scheduling a seminar for your group.
Training Program Area: Online Seminars | Packages
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