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It’s easy to start a weblog. It’s harder to have it be of strategic value. To most people, even the words “blogging” and “weblog” don’t sound strategic. Blogging’s conflicting reputation as either the future of journalism on the one hand or personal gossip rag on the other makes it hard to see where it fits in our communication plans. Over the course of two sessions, we’ll help you:
- map your existing communication processes to see where weblogs best fit
- apply three strategic processes for minimizing the risk and maximizing the return on blogging
- identify which of seven levels of trust represent your best starting points
- design new editorial processes that will reduce work and leverage content
- adapt nine pre-packaged high-impact blogging strategies to your needs
- plan for sustainable content development
Weblogs are overhyped but underused. This workshop is right for you if you’re looking for the middle path, if you need sensible ways to promote blogging in your organization, if you want to make sure that your blogging efforts are successful.
Here are a few related articles by Michael Gilbert:
- Nonprofits and Weblogs
- Readers as Resources: A First Look at our 2006 Blogging Survey
- Nonprofit Blogging Resources: The Best Current Advice, Examples, and Experts
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“Thanks for the helpful and informative webinar.”
“Thanks — they were great! We really appreciated the insights and perspective that Michael brought to the training.”
These seminars are taught by Michael C. Gilbert, who has been blogging since 1997 and consulting with nonprofits about communication since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and 21st Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of two 90 minute sessions.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. You can read the technical requirements and other basic facts for live online seminars.
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. Each one consists of the recording of the most recent live presentation for you to watch, and comes packaged with a phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for on-demand seminars. The list of seminars available on-demand is listed down the right-hand side of that same page.
Private Sessions: If you have a group of people to whom you would like to offer training, please consider our private packages. You can hire us to present any of the seminars listed on this site, or custom sessions, for your group privately; online or in person at your location. Read example package outlines here. Please contact us with any questions you have, or to discuss scheduling a seminar for your group.
Training Program Area: Online Seminars | Packages
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