The creative tension of experimentation and rigor. New programs planned with discipline and new methods for established programs. Cost conscious test-driven project development. Managing evolution and revolution.

“We can't solve problems by using the same kind of thinking we used when we created them.” — Albert Einstein

Metrics based on logic models. Nonprofit "business intelligence" driven by your programs, not technology. Acquiring, displaying, communicating, and applying the right numbers. A commitment to evidence.

“The fact that an opinion has been widely held is no evidence whatever that it is not utterly absurd.” — Bertrand Russell

An accurate and deep intuitive understanding. Disciplined thinking and shared understanding. Theories of Change and Logic Models. Rigorous, testable project plans. Toward the learning organization.

“He who loves practice without theory is like the sailor who boards ship without a rudder and compass and never knows where he may cast.” — Leonardo da Vinci

Whole systems thinking. Leveraging networks, both inside and outside the organization. Respecting barriers and managing change. Testing models. Decisions based on evidence. The right information to the right people at the right time. Think big, start small.

"It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date." — Roger von Oech

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Nonprofit Blogging Strategies

Leveraging the Best of Old and New Channels

It’s easy to start a weblog. It’s harder to have it be of strategic value. To most people, even the words “blogging” and “weblog” don’t sound strategic. Blogging’s conflicting reputation as either the future of journalism on the one hand or personal gossip rag on the other makes it hard to see where it fits in our communication plans. Over the course of two sessions, we’ll help you:

  • map your existing communication processes to see where weblogs best fit
  • apply three strategic processes for minimizing the risk and maximizing the return on blogging
  • identify which of seven levels of trust represent your best starting points
  • design new editorial processes that will reduce work and leverage content
  • adapt nine pre-packaged high-impact blogging strategies to your needs
  • plan for sustainable content development

Weblogs are overhyped but underused. This workshop is right for you if you’re looking for the middle path, if you need sensible ways to promote blogging in your organization, if you want to make sure that your blogging efforts are successful.

    “Thanks for the helpful and informative webinar.”

    “Thanks — they were great! We really appreciated the insights and perspective that Michael brought to the training.”

Michael Gilbert
Michael C. Gilbert

These seminars are taught by Michael C. Gilbert, who has been blogging since 1997 and consulting with nonprofits about communication since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and 21st Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.

Our pre-packaged online seminar here consists of two 90 minute sessions.

Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. You can read the technical requirements and other basic facts for live online seminars.

On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. Each one consists of the recording of the most recent live presentation for you to watch, and comes packaged with a phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for on-demand seminars. The list of seminars available on-demand is listed down the right-hand side of that same page.

Private Sessions: If you have a group of people to whom you would like to offer training, please consider our private packages. You can hire us to present any of the seminars listed on this site, or custom sessions, for your group privately; online or in person at your location. Read example package outlines here. Please contact us with any questions you have, or to discuss scheduling a seminar for your group.

This Seminar is Available On-Demand Anytime!

“On Demand” means that this seminar is available anytime that works best in your schedule. Also included is a 30 minute phone consultation with the instructor, so you can ask questions and get feedback on your particular situation.

How many students: