|
On this Page: Detailed Content Description | Related Reading | Faculty | Delivery Options
We’re all trying to do online fundraising right, but we’re pulled in so many directions. We have web pages and newsletters and social network doohickies and donate buttons, and possibly more things that someone felt we just had to do to be serious about online fundraising. But in fact, we’re still doing it wrong. Right now, the most powerful change strategy is probably not to add yet another new thing. Instead, we need to take a ruthless look at what we’re doing right now and fix the mistakes that keep what we’re doing from delivering results. That’s exactly what we’ll be aiming for in this 90 minute workshop, where we’ll teach you how to:
- identify the strategic errors that drag down your entire fundraising program
- fix mistakes in your management processes that impair your fundraising
- change five things about your website that are barriers to giving and engagement
- change five things about your email that are barriers to giving and engagement
- see both tactical and strategic errors early on
If you’re tired of pursuing yet another poorly designed online fundraising tactic and you would rather take what you’re doing and fix it, if you want improved results in three months, if you want to actually know what’s working and what isn’t, then you should seriously consider this workshop.
Here are a couple related articles by Michael Gilbert:
- Online Donor Cultivation: The Quest for Metrics
- Frictionless Fundraising: How the Internet can Bring Fundraising back into Balance
This seminar is taught by Michael C. Gilbert, the author of Frictionless Fundraising and The Email Newsletter Marketing Model, the editor and contributing author of 21st Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit News, the Founding President of the Nonprofit Technology Enterprise Network, and a long time coach and consultant on matters related to information and effectiveness in work and civil society. Michael has helped over 1000 organizations build their communication resources, has conducted over two dozen studies of nonprofit communication practices, and is the Editor of the Journal of Networks and Civil Society. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of a 90 minute session.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. You can read the technical requirements and other basic facts for live online seminars.
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. Each one consists of the recording of the most recent live presentation for you to watch, and comes packaged with a phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for on-demand seminars. The list of seminars available on-demand is listed down the right-hand side of that same page.
Private Sessions: If you have a group of people to whom you would like to offer training, please consider our private packages. You can hire us to present any of the seminars listed on this site, or custom sessions, for your group privately; online or in person at your location. Read example package outlines here. Please contact us with any questions you have, or to discuss scheduling a seminar for your group.
Training Program Area: Online Seminars | Packages
Training Catalog | What Next? | Testimonials