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Listening is the most effective persuasive strategy in existence. Nothing builds trust, loyalty, commitment, and action like feeling heard. We live in a society of unaccountable government and corporate power, where people’s everyday experience is akin to talking to a telephone company’s customer “service” department. In this context, civil society organizations can be a breath of fresh air. The Internet represents an opportunity for scaling up listening to our stakeholders that we haven’t seen since the intimate life of villages. In so doing, our organizations will raise more money, mobilize more volunteers, and build vastly greater capacity to pursue our missions. Over the course of this seminar, we will help you:
- leverage the top five online listening strategies for maximum impact on your results
- use the four part HIMS matrix to quickly evaluate your communication
- select the tactics that will have the most immediate payoff for your organization
- apply online listening strategies to fundraising, volunteer development, public relations, and other areas
- apply online listening strategies to improve fundraising returns
- develop long term improvement plans to dramatically improve the positioning of your organization
This seminar will leverage the insights developed over twenty five years of communication work in civil society and over a decade of research and consulting about online strategies involving hundreds of organizations. If you are looking to do more with the stakeholders you have, build long term loyalty and unprecedented effectiveness in your communication, then this seminar is right for you.
Here is a related article by Michael Gilbert:
These seminars are taught by Michael C. Gilbert, who has been consulting with nonprofits about internet strategies since the early nineties, and communication in general since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and 21st Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of a 90 minute session.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. You can read the technical requirements and other basic facts for live online seminars.
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. Each one consists of the recording of the most recent live presentation for you to watch, and comes packaged with a phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for on-demand seminars. The list of seminars available on-demand is listed down the right-hand side of that same page.
Private Sessions: If you have a group of people to whom you would like to offer training, please consider our private packages. You can hire us to present any of the seminars listed on this site, or custom sessions, for your group privately; online or in person at your location. Read example package outlines here. Please contact us with any questions you have, or to discuss scheduling a seminar for your group.
Training Program Area: Online Seminars | Packages
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