Small is Beautiful: Using Twitter, Flickr, Microblogging, Links, and Other Microcontent for Engagement

On Demand Seminars Now Available: Small is Beautiful: Using Twitter, Flickr, Microblogging, Links, and Other Microcontent for Engagement How many students: 1 Student $99.95 2 Students $114.95 3 Students $129.95 4 Students $144.95 Read Technical Requirements   Read More About On-Demand Seminars “On Demand” means that this seminar is available anytime that works best in your schedule. Also included is a 30 minute phone consultation with the instructor, so you can ask questions and get feedback on your particular situation.

At the same time as popular commercial platforms such as Twitter and Flickr have brought attention to the fundamental power of microcontent, the inventor of the WWW and others are promoting the transformative vision of the Semantic Web. What does this mean for you and your organization when you have little enough time for the regular, everyday web? How do you navigate through the hype and tap the real opportunities for mission-fulfilling engagement? In this ninety-minute workshop, we’ll show you how, including:

• an unambiguous method for choosing between the plethora of new “opportunities”
• low risk ways to stage your use of microcontent and demonstrate clear value as you do so
• ways to leverage and enrich your existing resources, rather than distracting from them
• a strategy for turning your current content flows into a rapidly growing platform for innovation
• introducing microcontent to lower barriers to participation through your organization
• the long term value of microcontent for knowledge management and learning

Rather than being pulled first in one direction and then another by the hype associated with one small piece of the microcontent vision, why not ground your decisions in your own organization’s mission and methods? If you think there is something to this vision and you’re interested in pursuing it, then this workshop is right for you.
 

Here is a related article by Michael Gilbert:

• Learning to Think Small: Three Steps to Micromedia Success
   

“I very much enjoyed and appreciated the seminar and found it useful.”
 

This seminar is taught by Michael C. Gilbert, the author of Communication Centered Technology Planning, 2nd Edition, the designer of the Nonprofit Blogging Strategies seminar, and a long time coach and consultant on matters related to information and effectiveness in work and civil society. Michael has helped over 1000 organizations build their communication resources, has conducted over two dozen studies of nonprofit communication practices, and is the Editor of the Journal of Networks and Civil Society. He is also the Editor of Nonprofit News, the sponsor and organizer of the Gilbert Authors Network, and the Founding President of the Nonprofit Technology Network. For more information about Mr. Gilbert, please see his bio.
 

Our pre-packaged online seminar here consists of a 90 minute session.