Social Networking Strategies and Tactics

On Demand Seminars Now Available: Social Networking Strategies and Tactics How many students: 1 Student $99.95 2 Students $114.95 3 Students $129.95 4 Students $144.95 Read Technical Requirements   Read More About On-Demand Seminars “On Demand” means that this seminar is available anytime that works best in your schedule. Also included is a 30 minute phone consultation with the instructor, so you can ask questions and get feedback on your particular situation.

There are social networks and then there are Social Networks. The first kind – our connections with our colleagues, our stakeholders, and our communities – are essential to organizational success. The second kind – the web based services that both support and profit from our connections – are the subject of regular conversations by every organization engaged in online communication and organizing. FaceBook, MySpace, Linked In, Orkut, Imeem, StumbleUpon, Last.fm, Twitter, Ning, Foursquare and others… Are they worth our investment as an organization? How do they affect our ability to reach our stakeholders? How can we leverage what they have to offer? How can we use them without getting locked in? In this ninety minute seminar, we’ll look at these questions and help you:

• Develop a rigorous framework for making decisions about any given social networking site
• Design a model for using such sites that maximizes ROI and minimizes risk of lock-in
• Make sure you and your stakeholders, not the social networking sites, own your relationships
• Learn how to do powerful online social networking, without dependency on any of these sites
• Identify the top three immediate social networking opportunities and plan to test them

Are you already communicating with many of your stakeholders online? Do leaders and others have questions about social networks? Do you yourself see some promise in them, but want to approach them smartly? If you are involved in discussions about, or have responsibility for, these questions and related decisions, then this seminar is right for you.
 

Here is a related article by Michael Gilbert:

• Online Social Networks Are Not Mailing Lists
   

This seminar is taught by Michael C. Gilbert, the author of dozens of online seminars on communication issues for nonprofits. He is a long time coach and consultant on matters related to information and effectiveness in work and civil society. He is the author of Communication Centered Technology Planning, 2nd Edition, the Editor of Nonprofit News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
 

Our pre-packaged online seminar here consists of a 90 minute session.