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Someone thinks your CEO should blog. Maybe it’s your CEO. Maybe it’s you. Maybe it’s someone else. But chances are there is someone who thinks it’s a good idea. And the fact is, they are probably right. But what are the actual decisions to be made and steps to take to launch a nonprofit CEO blog that works? In this ninety minute workshop, you’ll learn how to:
- develop criteria specific to your organization on whether and how to launch a CEO blog
- implement the three essential (often fatally missing) steps to take before launching a CEO blog
- minimize and manage the risks involved without damaging the essence of a CEO blog
- reduce information overload and communication pressures on your CEO
- create a model for sustaining the CEO blog over time
Whether it’s a stand-alone blog, an updated social network page, a microblog like Twitter, or a group blog, there are probably some very good reasons for your CEO to be blogging. But it feels like a lot of new work and possibly some risk. If any of this rings true for you, then we recommend this seminar.
Here is a related article by Michael Gilbert:
This seminar is taught by Michael C. Gilbert, the author of Communication Centered Technology Planning, 2nd Edition, the designer of the Nonprofit Blogging Strategies seminar, and a long time coach and consultant on matters related to information and effectiveness in work and civil society. Michael has helped over 1000 organizations build their communication resources, has conducted over two dozen studies of nonprofit communication practices, and is the Editor of the Journal of Networks and Civil Society. He is also the Editor of Nonprofit News, the sponsor and organizer of the Gilbert Authors Network, and the Founding President of the Nonprofit Technology Network. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of a 90 minute session.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. You can read the technical requirements and other basic facts for live online seminars.
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. Each one consists of the recording of the most recent live presentation for you to watch, and comes packaged with a phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for on-demand seminars. The list of seminars available on-demand is listed down the right-hand side of that same page.
Private Sessions: If you have a group of people to whom you would like to offer training, please consider our private packages. You can hire us to present any of the seminars listed on this site, or custom sessions, for your group privately; online or in person at your location. Read example package outlines here. Please contact us with any questions you have, or to discuss scheduling a seminar for your group.
Training Program Area: Online Seminars | Packages
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