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Across large swaths of civil society, even in parts of the developing world, websites are the public face of an organization. The Web is a powerful medium that often disappoints, if only because its potential is so great. Very few websites do what they could to build and leverage relationships with donors, volunteers, and other stakeholders. Many are impaired by common mistakes and most don’t achieve clearly defined objectives. Over the course of two weeks and two seminar sessions, we will help you:
- identify and fix your website’s most damaging mistakes
- identify and build upon your website’s greatest strengths
- get structured feedback from other nonprofit professionals who produce websites
- create your own practical methodology and checklist for website improvement
- develop both short term and long term improvement plans
This seminar, despite being online, will offer collaborative, hands-on analysis of your website, leveraging the insights of both students and instructor. This seminar is right for you if you’re looking for practical improvements to your website and a framework for continued betterment.
Here are a few related articles by Michael Gilbert:
- Why Web Sites Fail
- Everyday Software: Workshop Webcasting
- Streaming Grantmaker Knowledge: A Procedure for Making a Foundation’s Web Site Content Available as RSS
- Nonprofits and Weblogs

This seminar is taught by Michael C. Gilbert, the author of Why Web Sites Fail, Communication Centered Technology Planning, 2nd Edition, and the Site Analyzer Reports, the Editor of Nonprofit News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of two 90 minute sessions.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. You can read the technical requirements and other basic facts for live online seminars.
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. Each one consists of the recording of the most recent live presentation for you to watch, and comes packaged with a phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for on-demand seminars. The list of seminars available on-demand is listed down the right-hand side of that same page.
Private Sessions: If you have a group of people to whom you would like to offer training, please consider our private packages. You can hire us to present any of the seminars listed on this site, or custom sessions, for your group privately; online or in person at your location. Read example package outlines here. Please contact us with any questions you have, or to discuss scheduling a seminar for your group.
Training Program Area: Online Seminars | Packages
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